Saturday, 15 October 2011

Location Location Location

My main concern I guess is where I am going to implement these screens and what can I do to ensure people use them.

My first idea is to put them in public transport terminals e,g, train stations, bus stops etc. I think this would be very efficient as it can also display timetable information. But also when someone is waiting for a bus they generally have nothing to do, and they are then more likely to participate and use the technology for the intended purpose. It has already been implemented with advertising in such areas, because people have nothing else to do so they read and pay attention to the ads. Also the mX newspaper which is heavily distributed in the Myer center is such a big hit because people don't have anything else to do while they wait.

And it's not just limited to walls, the link below shows an example of this technology being implemented with feet on the floor.
Cube Projection System

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